The U.S. government has officially launched the Cyber Trust Mark, a new cybersecurity labeling initiative aimed at enhancing the security of internet-connected devices. This program, announced by the White House, is designed to help consumers make informed choices about the smart products they purchase, ensuring they meet basic cybersecurity standards.
Key Takeaways
The Cyber Trust Mark will label internet-connected devices that meet U.S. cybersecurity standards.
The initiative is voluntary and aims to educate consumers about the security of their devices.
Major retailers like Best Buy and Amazon support the program, which is expected to roll out in 2025.
Overview of the Cyber Trust Mark
The Cyber Trust Mark is a voluntary labeling program that will apply to various internet-connected devices, including baby monitors, fitness trackers, and security cameras. The initiative is comparable to the Energy Star program, which has successfully guided consumers in choosing energy-efficient products.
The program was developed over an 18-month period, culminating in a bipartisan vote by the Federal Communications Commission (FCC) to authorize the initiative. The FCC has also conditionally approved 11 companies to serve as Cybersecurity Label Administrators, with UL Solutions designated as the lead administrator.
Addressing Consumer Concerns
As households increasingly rely on interconnected devices, concerns about cybersecurity have grown. A recent study revealed that the average U.S. household has approximately 21 connected devices, making them attractive targets for cybercriminals. The Cyber Trust Mark aims to reassure consumers by providing clear evaluations of the security features of the products they use daily.
Anne Neuberger, the White House’s deputy national security adviser for cybersecurity, emphasized the importance of this initiative, stating, "Americans buying home alarm systems and baby monitors need to know hackers can’t disable the alarm system remotely or hack in to watch their babies asleep."
How the Program Works
Manufacturers wishing to display the Cyber Trust Mark must undergo cybersecurity audits conducted by accredited labs. The evaluation will assess whether products meet established cybersecurity criteria set by the U.S. National Institute of Standards and Technology (NIST). Key factors in the assessment include:
The ability to change default passwords.
Availability of software updates.
Protection of user data both on the device and in the cloud.
Future Implications
The Cyber Trust Mark program is not just limited to consumer products. The Biden administration plans to expand the initiative to include enterprise devices, such as small office and home office routers, in the future. Additionally, an executive order is expected to mandate that federal agencies only purchase devices bearing the Cyber Trust Mark starting in 2027.
The launch of the U.S. Cyber Trust Mark represents a significant step toward enhancing the cybersecurity of consumer products. By providing a recognizable label, the initiative aims to empower consumers to make safer choices while encouraging manufacturers to prioritize cybersecurity in their product designs. As the program rolls out in 2025, it is anticipated to reshape the landscape of internet-connected devices, fostering a more secure digital environment for all.
As the digital landscape continues to evolve, the importance of robust cybersecurity measures has never been clearer. BetterWorld Technology is dedicated to empowering businesses with cutting-edge solutions that protect against emerging threats while fostering innovation. Don’t leave your organization’s security to chance—contact us today to schedule a consultation and discover how we can help safeguard your company’s future.
Sources
US Launches Cyber Trust Mark, Cyber-security Label For Net-connected Devices, RTTNews.
U.S. to roll out ‘Cyber Trust Mark’ label on secure devices, NBC News.
Consumer products to get 'Cyber Trust' marks in 2025, White House says | The Record from Recorded Future News, The Record from Recorded Future News.
CYPFER collaborates with Lennox Lewis for 'knockout' cybersecurity offering, Consultancy.uk.
How Upwind Is Taking on Cybersecurity Giants | Greylock, Greylock Partners.
White House launches cybersecurity label program for consumers | CyberScoop, CyberScoop.